Lanre is a Marketing & Communications professionals with over 14years experience in Branding, Marketing, Sales, Strategy and Communications. His professional sojourn has taken him through the fields of Marketing Communications, IT Sales & Support and FinTech, where he currently serves as the Head of Marketing at Sidmach Technology, one of Nigeria’s foremost indigenous software houses.
With a first degree in Political Science from the Olabisi Onabanjo University, and other professional and leadership certifications in his field of communication and marketing, Lanre’s contribution to the practice of communications includes being responsible for conceptualizing, planning, executing and over-sighting initiatives that drives Marketing and Communications objectives at Sidmach. His work principally supports an array of SidMach’s product brands, while also deploying Comms and engagements to amplify the Sidmach corporate brand.
A renown public speaker and strong believer in giving back, Basamta spends his private time Training, Speaking and Facilitating at initiatives that empowers younger Nigerians. He is currently facilitating at the ongoing third annual 13-week Ready.Set.Work employability and entrepreneurial readiness program for five thousand final year students by the Lagos State Government. His overriding passion is to deploy his skills, experience and passion in Brand Management, Communications and Marketing to positively influence consumer perception, stimulate increased public engagement and drive incremental business growth for forward looking brands.